Wednesday, 22 September 2010

Champion Family !!

Congratulations to the Johansson family who have been selected to take part in a regional challenge on food waste.

Different households have been selected from across the Yorkshire and Humber region and the Johansson family have been chosen as local representatives from all the applicants across Northern Lincolnshire.

Tina Johansson and her daughter Serena, nine, live in Grimsby and are keen foodies. Tina works full-time and is a single parent.

Tina said: “I love cooking but I always seem to end up making the same things every week, so I’d like to learn some new recipes. I’m a rather greedy shopper. I buy too much and then don’t use it, or freeze it.

“I applied for the challenge because I like being taken out of my comfort zone, and being challenged. I also know that if Serena can enjoy cooking then she might be more interested in trying different foods too – she does love crisps!”

Their progress will be covered in the Yorkshire Post and here on our blog

The challenge will be completed on European Waste Reduction Week, which runs from November 20 to 28 and is part of the national Love Food Hate Waste campaign, which has recently been launched in North East Lincolnshire.

The campaign demonstrates how an average family can save up to £50 by planning and storing food carefully.

Residents may have noticed the distinctive characters used by the campaign in a number of locations, including Immingham Pelham Surgery and Grimsby town centre.

Pledge to win
Residents with access to the internet can pledge to reduce their food waste by choosing one of their favourite tips from the campaign.

The regional campaign has a range of prizes available, including cookery lessons in sugar crafts, organic hampers and many other prizes, for those who sign up to the pledge.

Just visit to make your pledge and have a chance of winning.

For more information on the campaign, recipes and ideas to save money and food you can visit

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